So you have a website and, since you have done your homework, you have also a subscription form where you capture your visitor’s names and email on exchange from some freebies or discounts to try your restaurant (because you do this don’t you?).
So now what can you do with all these names and emails?
Well, of course, you are going to send them newsletters, or emails or refer them to your blogs to keep your restaurant fresh in their minds.
But, who has the time to write all the content for the newsletter or blog?
You can write some of it, specially if you talk about your new staff, your offers, events or any other special celebration that happens at your place since this is your turf as the restaurant owner or manager.
So what can you do if you don’t have any event or special celebration or any other interesting news to share with your clients?
Easy: you can borrow content.
Yes, that’s right; there are hundreds if not thousands of bloggers out there who write regularly (unfortunately I am not one of them, I should dedicate some more time to write my blogs) and will be more than happy to share their content with you, on exchange for a link in your website or acknowledgment of their contribution
Whatever topic you can think of, there are somebody in the blogosphere writing about it.
So think about topics that you can include in your regular emails or newsletters, or if you have a blog yourself, in your blog.
For example do you have an ethnic restaurant? Then you can write about your country, or your specific region or about some interesting information about the foods and drinks that you sell in your restaurant.
What about if you have an all American restaurant or a fast food place? You can still write interesting facts about your area, recipes related with the food that you serve, etc.
So where can you find bloggers willing to share their stories with you?
Fortunately there are many resources available in the Web that can help you find the perfect blog for your content.
You may want to check out http://www.blogcatalog.com/ it is one of the largest blog directories on the Internet.
If you want to use the king of search engines, Google also has a blog specific search engine. You can find it at: http://blogsearch.google.com/
Another popular way to search the blogosphere is Technorati. In their directory at: http://technorati.com/blogs/directory/ you can find a Food and Wine category that can help you out.
These are just a few examples, there are many more. Just do a search, browse the blogs and, when you find one that talks about topics that you think would be interesting for your clients, contact the blogger and offer to publish their blog in your site/newsletter/email/website on exchange for full credit and a link to their own blog. Most of them would be very happy to do so.
So here you have it. Keep in touch with your clients and get free content to share with them.
This is a win/win proposition.
Jose L Riesco
Follow me in Twitter: http://twitter.com/jlriesco