I’ve just finished watching a 15 minutes video presented by Noah N. Glass, Founder and CEO of GoMobo about Interactive Restaurant Marketing.
The key takeaway is that 2/3 of the top restaurant marketers in attendance are spending less than 10% of their advertising budget online in a time when customers consume 41% of their media online.
Closing this gap is the key to thriving in a challenging economic climate by increasing marketing targeting and tracking. You wan to advertise and market where your clients are.
This marketing won’t work as effectively for everybody:
It works specially well for restaurants that sell food to go or to pickup.
So what about if you have a sit-down restaurant? You can still benefit from many of the online marketing techniques such as sending electronic gift certificates to celebrate your best client’s birthdays (or anniversaries) or announce special promotions or events.
Your website should be the forefront of your marketing efforts. You need to capture your customers information (email, phone number) and then act upon it to reach your customers and invite them to take action:
If you have delivery service or food to-go, you can just add an online ordering form to your site so that you make easy for your clients to order food directly from your restaurant.
If you don’t have delivery or food to-go you still can use your site to email your best clients gift certificates or award programs as well as targeted deals, restaurant news, etc. (Of course you can do this as well for the food to go or delivery service).
In any case, a totally worthwhile 15 minutes of your time. You can watch the video here: Watch GoMobo’s 15-Minute Video on Interactive Restaurant Marketing
Enjoy the Holidays!
Jose L Riesco
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