Using Twitter to Promote Your Restaurant

I am so busy building my consulting business and finishing editing the last chapter of my Restaurant Marketing Strategies book (almost done, two more weeks and I will have it ready!) that I didn’t even have time to blog lately.

However, today I was reading today an interesting blog from 9 Giant Steps called “A restaurant is actually doing The Straddle: ( and this blog got me motivated to write a short comment.

Twitter (for the ones of you who are not familiar with all the Social Media happening lately) is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages answering the question: What are you doing? You can find more information about this service in their home site:

George Howard, the blogger in was wondering if any restaurateur was tweeting out their specials to spread the word to potential customers using this social media.

Well, the world is big and there are many restaurateurs trying to actively promote their business so he got some answers from a couple of places that use Twitter as a means to advertise their specials.

This is a great idea for a bar or a place with lots of activity and things happening. Many people use Twitter from their mobile phones or notebooks connected via WiFi so a well placed information about your specials could entice somebody to visit your place.

Location and timeliness could be the factors that make somebody react and go to your restaurant instead of your competitors.

The nice thing about Twitter is that the messages have to be short by definition. Twitter doesn’t allow you to write anything that has more than 140 characters so you need to be concise in your messages.

Go ahead, give it a try and be creative. You never know how many people will respond to your messages.

By the way, my Twitter name is jlriesco so feel free to send me some messages with feedback or just to say hello.

Happy Tweeting!

Jose L Riesco

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