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	<title>Restaurant Marketing Strategies Blog</title>
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	<link>http://myrestaurantmarketing.wordpress.com</link>
	<description>Helping Restaurant Owners &#38; Managers to Improve their Business</description>
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		<title>Restaurant Marketing Strategies Blog</title>
		<link>http://myrestaurantmarketing.wordpress.com</link>
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		<title>My Restaurant Marketing Strategies Book is for Sale in Amazon Now</title>
		<link>http://myrestaurantmarketing.wordpress.com/2009/09/05/my-book-is-for-sale-in-amazon-now/</link>
		<comments>http://myrestaurantmarketing.wordpress.com/2009/09/05/my-book-is-for-sale-in-amazon-now/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 17:02:00 +0000</pubDate>
		<dc:creator>jlriesco</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://myrestaurantmarketing.wordpress.com/2009/09/05/my-book-is-for-sale-in-amazon-now</guid>
		<description><![CDATA[
Today was a very intense day.
First, I had a very interesting interview/conversation with Jenna Lloyd. She is an online marketing consultant and copywriter who just launched a very interesting offer for restaurant owners and managers. It is is called My Internet Manager and it is basically a hands off approach to online marketing aimed to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=myrestaurantmarketing.wordpress.com&blog=3275739&post=217&subd=myrestaurantmarketing&ref=&feed=1" />]]></description>
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		<title>How much should you invest to market your restaurant?</title>
		<link>http://myrestaurantmarketing.wordpress.com/2009/08/31/how-much-should-you-invest-to-market-your-restaurant/</link>
		<comments>http://myrestaurantmarketing.wordpress.com/2009/08/31/how-much-should-you-invest-to-market-your-restaurant/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 23:51:00 +0000</pubDate>
		<dc:creator>jlriesco</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://myrestaurantmarketing.wordpress.com/2009/08/31/how-much-should-you-invest-to-market-your-restaurant</guid>
		<description><![CDATA[As a restaurant marketing and consulting expert, I get often this question: How much should an independent restaurant spend in marketing? The answer is&#8230; it depends. There is not a hard rule or fixed amount that a restaurateur must expend.
When I bought my first restaurant, I remember that the previous owner told me &#8220;You should [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=myrestaurantmarketing.wordpress.com&blog=3275739&post=216&subd=myrestaurantmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://myrestaurantmarketing.wordpress.com/2009/08/31/how-much-should-you-invest-to-market-your-restaurant/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jlriesco</media:title>
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		<title>Dear Restaurateurs: Your Servers Are Your Sales Force, Are You Training Them?</title>
		<link>http://myrestaurantmarketing.wordpress.com/2009/08/24/dear-restaurateurs-your-servers-are-your-sales-force-are-you-training-them/</link>
		<comments>http://myrestaurantmarketing.wordpress.com/2009/08/24/dear-restaurateurs-your-servers-are-your-sales-force-are-you-training-them/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 21:22:00 +0000</pubDate>
		<dc:creator>jlriesco</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://myrestaurantmarketing.wordpress.com/2009/08/24/dear-restaurateurs-your-servers-are-your-sales-force-are-you-training-them</guid>
		<description><![CDATA[
Based onpersonal experience, many restaurateurs underestimate the importance of having servers trained in sales in their restaurant. Although most of the people serving food are pleasant enough, and can do their jobs, the best servers are always also the best sales people. Not only the get the highest tips, but they also increase the restaurant&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=myrestaurantmarketing.wordpress.com&blog=3275739&post=215&subd=myrestaurantmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://myrestaurantmarketing.wordpress.com/2009/08/24/dear-restaurateurs-your-servers-are-your-sales-force-are-you-training-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jlriesco</media:title>
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		<title>The Cactus Cowboy Sent Me!</title>
		<link>http://myrestaurantmarketing.wordpress.com/2009/08/21/the-cactus-cowboy-sent-me/</link>
		<comments>http://myrestaurantmarketing.wordpress.com/2009/08/21/the-cactus-cowboy-sent-me/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 16:51:00 +0000</pubDate>
		<dc:creator>jlriesco</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://myrestaurantmarketing.wordpress.com/2009/08/21/the-cactus-cowboy-sent-me</guid>
		<description><![CDATA[If you noticed that I haven&#8217;t posted any blogs lately, you are right, but I have a good excuse.
I&#8217;ve just come back from a well deserved 2 weeks vacation. Some friends were visiting us from Spain, and we all went for a 2 weeks road trip. We flew from Seattle to Las Vegas, rented a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=myrestaurantmarketing.wordpress.com&blog=3275739&post=214&subd=myrestaurantmarketing&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jlriesco</media:title>
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		<title>Restaurateurs: Are You Delivering a Consistent Dinning Experience to Your Clients?</title>
		<link>http://myrestaurantmarketing.wordpress.com/2009/08/03/restaurateurs-are-you-delivering-a-consistent-dinning-experience-to-your-clients/</link>
		<comments>http://myrestaurantmarketing.wordpress.com/2009/08/03/restaurateurs-are-you-delivering-a-consistent-dinning-experience-to-your-clients/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 23:00:00 +0000</pubDate>
		<dc:creator>jlriesco</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://myrestaurantmarketing.wordpress.com/2009/08/03/restaurateurs-are-you-delivering-a-consistent-dinning-experience-to-your-clients</guid>
		<description><![CDATA[ One of the main turn-offs for people going to a restaurant is the lack of consistency.
Customers expect predictable results when buying a product or a service. If somebody goes to a restaurant, and has a great dinning experience, they expect to get this same experience every time that they go back to the same [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=myrestaurantmarketing.wordpress.com&blog=3275739&post=213&subd=myrestaurantmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://myrestaurantmarketing.wordpress.com/2009/08/03/restaurateurs-are-you-delivering-a-consistent-dinning-experience-to-your-clients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jlriesco</media:title>
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		<title>Restaurant Long Term Strategy or Short Term Profits?</title>
		<link>http://myrestaurantmarketing.wordpress.com/2009/07/24/restaurant-long-term-strategy-or-short-term-profits/</link>
		<comments>http://myrestaurantmarketing.wordpress.com/2009/07/24/restaurant-long-term-strategy-or-short-term-profits/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 22:07:00 +0000</pubDate>
		<dc:creator>jlriesco</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://myrestaurantmarketing.wordpress.com/2009/07/24/restaurant-long-term-strategy-or-short-term-profits</guid>
		<description><![CDATA[Here is a fundamental question that restaurateurs need to ask themselves: Do you have a long term strategy for your restaurant or are you just focusing on getting short-term profits?
The answer to this question can have profound implications in the way you manage and operate your business.
For example, if you are just looking for short-term [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=myrestaurantmarketing.wordpress.com&blog=3275739&post=212&subd=myrestaurantmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://myrestaurantmarketing.wordpress.com/2009/07/24/restaurant-long-term-strategy-or-short-term-profits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jlriesco</media:title>
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		<title>Difficult Times for Restaurants</title>
		<link>http://myrestaurantmarketing.wordpress.com/2009/07/20/difficult-times-for-restaurants/</link>
		<comments>http://myrestaurantmarketing.wordpress.com/2009/07/20/difficult-times-for-restaurants/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 20:35:00 +0000</pubDate>
		<dc:creator>jlriesco</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://myrestaurantmarketing.wordpress.com/2009/07/20/difficult-times-for-restaurants</guid>
		<description><![CDATA[
The NPD Group reports that the U.S. Restaurant Traffic Decline is the Steepest in 28 Years. You can read the complete article here: http://www.earthtimes.org/articles/show/npd-reports-us-restaurant-traffic-decline-steepest-in-28-years,896710.shtml
This is bad news indeed but probably no surprise to anybody who is in this industry since you all can see your restaurants emptier than before.
This also means than competition to attract [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=myrestaurantmarketing.wordpress.com&blog=3275739&post=210&subd=myrestaurantmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://myrestaurantmarketing.wordpress.com/2009/07/20/difficult-times-for-restaurants/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9c5b99b7bc889a0d44ad411373e1ae0b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jlriesco</media:title>
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		<item>
		<title>Are You Stuck Repeating the Same Marketing Mistakes?</title>
		<link>http://myrestaurantmarketing.wordpress.com/2009/07/17/are-you-stuck-repeating-the-same-marketing-mistakes/</link>
		<comments>http://myrestaurantmarketing.wordpress.com/2009/07/17/are-you-stuck-repeating-the-same-marketing-mistakes/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 17:38:00 +0000</pubDate>
		<dc:creator>jlriesco</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://myrestaurantmarketing.wordpress.com/2009/07/17/are-you-stuck-repeating-the-same-marketing-mistakes</guid>
		<description><![CDATA[ There is a simple yet often ignored rule: &#8220;If you are doing something that it&#8217;s not working, it still won&#8217;t work if you do more of the same.&#8221;
If you are investing in marketing and yet your restaurant is not getting the clients that you are expecting, obviously your marketing is not working for you. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=myrestaurantmarketing.wordpress.com&blog=3275739&post=209&subd=myrestaurantmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://myrestaurantmarketing.wordpress.com/2009/07/17/are-you-stuck-repeating-the-same-marketing-mistakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9c5b99b7bc889a0d44ad411373e1ae0b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jlriesco</media:title>
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		<title>Restaurant Owners and Managers: Are You Spending Your Time Wisely?</title>
		<link>http://myrestaurantmarketing.wordpress.com/2009/07/13/restaurant-owners-and-managers-are-you-spending-your-time-wisely/</link>
		<comments>http://myrestaurantmarketing.wordpress.com/2009/07/13/restaurant-owners-and-managers-are-you-spending-your-time-wisely/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 17:10:00 +0000</pubDate>
		<dc:creator>jlriesco</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://myrestaurantmarketing.wordpress.com/2009/07/13/restaurant-owners-and-managers-are-you-spending-your-time-wisely</guid>
		<description><![CDATA[As a busy person who needs to deal with hundreds of problems, issues and fires on a daily basis, it is easy for restaurant owners and managers to get sidetracked and lose focus on what&#8217;s really important for their restaurant.
So my question to you is this: Are you spending your time wisely? Are you using [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=myrestaurantmarketing.wordpress.com&blog=3275739&post=208&subd=myrestaurantmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://myrestaurantmarketing.wordpress.com/2009/07/13/restaurant-owners-and-managers-are-you-spending-your-time-wisely/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jlriesco</media:title>
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		<title>Long Term Investment in Your Restaurant Clients</title>
		<link>http://myrestaurantmarketing.wordpress.com/2009/06/29/long-term-investment-in-your-restaurant-clients/</link>
		<comments>http://myrestaurantmarketing.wordpress.com/2009/06/29/long-term-investment-in-your-restaurant-clients/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 17:25:00 +0000</pubDate>
		<dc:creator>jlriesco</dc:creator>
				<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://myrestaurantmarketing.wordpress.com/2009/06/29/long-term-investment-in-your-restaurant-clients</guid>
		<description><![CDATA[ When you deal with your prospects and customers, you have to always think long term. For each action that you take with them, think that you are making an investment, because you are. This will also help you think more strategically whenever you have a problem with one of your customers.
For example, imagine that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=myrestaurantmarketing.wordpress.com&blog=3275739&post=207&subd=myrestaurantmarketing&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://myrestaurantmarketing.wordpress.com/2009/06/29/long-term-investment-in-your-restaurant-clients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jlriesco</media:title>
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