Comments for Restaurant Marketing Strategies Blog http://myrestaurantmarketing.wordpress.com Helping Restaurant Owners & Managers to Improve their Business Tue, 01 Sep 2009 14:21:41 +0000 http://wordpress.com/ hourly 1 Comment on How much should you invest to market your restaurant? by Matt http://myrestaurantmarketing.wordpress.com/2009/08/31/how-much-should-you-invest-to-market-your-restaurant/#comment-55 Matt Tue, 01 Sep 2009 14:21:41 +0000 http://myrestaurantmarketing.wordpress.com/2009/08/31/how-much-should-you-invest-to-market-your-restaurant#comment-55 Excellent article! Restaurateurs will have to embrace online marketing sooner or later and I think a $500 - $1,000 per month package is a perfect starting point. Please check out some more articles about why online marketing should be a part of every restaurant's strategy at the TwoTables Internet Marketing website! Excellent article! Restaurateurs will have to embrace online marketing sooner or later and I think a $500 – $1,000 per month package is a perfect starting point. Please check out some more articles about why online marketing should be a part of every restaurant's strategy at the TwoTables Internet Marketing website!

]]> Comment on Restaurant Marketing Inaction by Cristian http://myrestaurantmarketing.wordpress.com/2009/05/09/restaurant-marketing-inaction/#comment-54 Cristian Tue, 12 May 2009 07:29:00 +0000 http://myrestaurantmarketing.wordpress.com/2009/05/09/restaurant-marketing-inaction#comment-54 Well said. It is important for Restaurants to start looking beyond traditional means for advertising and promoting their establishments in a time of recession. <br /><br />Free services like www.twitter.com and www.chef2video.com enable innovative ways to reach out to people and increase buzz and PR opportunities. Twitter through instant viral communication of updates, specials, promotions, events etc. Chef2video through a simple engaging concept: place a webcam in your kitchen and broadcast live online. Well said. It is important for Restaurants to start looking beyond traditional means for advertising and promoting their establishments in a time of recession.

Free services like http://www.twitter.com and http://www.chef2video.com enable innovative ways to reach out to people and increase buzz and PR opportunities. Twitter through instant viral communication of updates, specials, promotions, events etc. Chef2video through a simple engaging concept: place a webcam in your kitchen and broadcast live online.

]]> Comment on Taking Control of Your Restaurant Marketing by musthavemenus http://myrestaurantmarketing.wordpress.com/2009/04/14/taking-control-of-your-restaurant-marketing/#comment-40 musthavemenus Wed, 15 Apr 2009 16:00:49 +0000 http://myrestaurantmarketing.wordpress.com/2009/04/14/taking-control-of-your-restaurant-marketing/#comment-40 Great ideas, Jose. I put together a list of eight FREE restaurant marketing strategies on my blog: http://blog.musthavemenus.com/2009/04/eight-free-restaurant-marketing.html Great ideas, Jose. I put together a list of eight FREE restaurant marketing strategies on my blog: http://blog.musthavemenus.com/2009/04/eight-free-restaurant-marketing.html

]]> Comment on Taking Control of Your Restaurant Marketing by David Norris http://myrestaurantmarketing.wordpress.com/2009/04/14/taking-control-of-your-restaurant-marketing-2/#comment-53 David Norris Tue, 14 Apr 2009 17:25:00 +0000 http://myrestaurantmarketing.wordpress.com/2009/04/14/taking-control-of-your-restaurant-marketing-2#comment-53 Good advice, you need to understand the return you get on your marketing spend.<br /><br />Profitability for a restaurant will always mean driving down fixed costs and increasing revenues. Therefore, marketing spend must deliver more than it costs, and should be a variable cost, not a fixed cost.<br /><br />My checklist;<br />- take online reservations from your homepage<br />- take online reservations from third party sites<br />- use these reservations to build a customer database<br />- add all walk-ins and phone reservations to your database<br />- set up special offers for off-peak times to fill your seats all day long<br />- use this database to do email marketing to bring in repeat business and pull in off-peak business<br /><br />If you do all of the above you can track every single cent going out and every dollar coming back. Good advice, you need to understand the return you get on your marketing spend.

Profitability for a restaurant will always mean driving down fixed costs and increasing revenues. Therefore, marketing spend must deliver more than it costs, and should be a variable cost, not a fixed cost.

My checklist;
- take online reservations from your homepage
- take online reservations from third party sites
- use these reservations to build a customer database
- add all walk-ins and phone reservations to your database
- set up special offers for off-peak times to fill your seats all day long
- use this database to do email marketing to bring in repeat business and pull in off-peak business

If you do all of the above you can track every single cent going out and every dollar coming back.

]]> Comment on Taking Control of Your Restaurant Marketing by David Norris http://myrestaurantmarketing.wordpress.com/2009/04/14/taking-control-of-your-restaurant-marketing/#comment-39 David Norris Tue, 14 Apr 2009 17:25:00 +0000 http://myrestaurantmarketing.wordpress.com/2009/04/14/taking-control-of-your-restaurant-marketing/#comment-39 Good advice, you need to understand the return you get on your marketing spend.<br /><br />Profitability for a restaurant will always mean driving down fixed costs and increasing revenues. Therefore, marketing spend must deliver more than it costs, and should be a variable cost, not a fixed cost.<br /><br />My checklist;<br />- take online reservations from your homepage<br />- take online reservations from third party sites<br />- use these reservations to build a customer database<br />- add all walk-ins and phone reservations to your database<br />- set up special offers for off-peak times to fill your seats all day long<br />- use this database to do email marketing to bring in repeat business and pull in off-peak business<br /><br />If you do all of the above you can track every single cent going out and every dollar coming back. Good advice, you need to understand the return you get on your marketing spend.

Profitability for a restaurant will always mean driving down fixed costs and increasing revenues. Therefore, marketing spend must deliver more than it costs, and should be a variable cost, not a fixed cost.

My checklist;
- take online reservations from your homepage
- take online reservations from third party sites
- use these reservations to build a customer database
- add all walk-ins and phone reservations to your database
- set up special offers for off-peak times to fill your seats all day long
- use this database to do email marketing to bring in repeat business and pull in off-peak business

If you do all of the above you can track every single cent going out and every dollar coming back.

]]> Comment on Converting Prospect Into Loyal Restaurant Clients by Robyn http://myrestaurantmarketing.wordpress.com/2009/03/18/converting-prospect-into-loyal-restaurant-clients-2/#comment-52 Robyn Mon, 06 Apr 2009 16:52:00 +0000 http://myrestaurantmarketing.wordpress.com/2009/03/18/converting-prospect-into-loyal-restaurant-clients-2#comment-52 How about this?<br/>Cheap advertising to Bring back more Frequent Customers.<br/>Check Presenter Media has a Mini billboard space allowing Restaurant owners to efficiently market to their customers. Our Check Presenters are used to Promote restaurants upcoming happenings, a new chef, a new dish, promotions, holiday menus or dates, other restaurants they may operate, the bar/lounge or whatever they would like current customers to be aware of in order to have them return quicker and with more frequency. <br/><br/>We also have a Calculator in Our Check Presenters: Our built-in calculator makes our CP the new and improved kind of CP. This is a better product for every establishment. Wait Staff likes it, no more customers asking them to split bills, and Customers LOVE it, its fun and makes figuring out tips or bill splits a breeze. Restaurant owners Save $$$ too. There will be less of a need to print hundreds of postcards per week, which is not cost effective. This is a very eco-friendly way of doing business. <br/><br/>Lastly No Visa, Master Card or Amex Logo: <br/>They are NOT really "FREE" <br/><br/>CC Usage = Additional FEES <br/>We DO NOT ENCOURAGE CREDIT CARD USAGE <br/>Fact: <br/><br/>**"73% of all restaurant goers (including bars and lounges) know how they are going to pay before they walk in the doors of your establishment" (Source: *Visa/MC merchant services) <br/><br/>This leaves a whopping 27% undecided. Restaurants want to do all they can to influence these 27% to pay by cash. <br/><br/>When visiting our site (www.checkpresentermedia.com ), please see the EZ tip EZ Split portion of the site. There you will see all information for restaurants to purchase these Check Presenters. We also have an option to get them for free as well, with an outside advertiser in the "mini billboard space". <br/>The company behind the project http://www.heromediagroup.com/<br/>Thoughts or interests? <br/><br/>Email:Robyn@CheckPresenterMedia.com How about this?
Cheap advertising to Bring back more Frequent Customers.
Check Presenter Media has a Mini billboard space allowing Restaurant owners to efficiently market to their customers. Our Check Presenters are used to Promote restaurants upcoming happenings, a new chef, a new dish, promotions, holiday menus or dates, other restaurants they may operate, the bar/lounge or whatever they would like current customers to be aware of in order to have them return quicker and with more frequency.

We also have a Calculator in Our Check Presenters: Our built-in calculator makes our CP the new and improved kind of CP. This is a better product for every establishment. Wait Staff likes it, no more customers asking them to split bills, and Customers LOVE it, its fun and makes figuring out tips or bill splits a breeze. Restaurant owners Save $$$ too. There will be less of a need to print hundreds of postcards per week, which is not cost effective. This is a very eco-friendly way of doing business.

Lastly No Visa, Master Card or Amex Logo:
They are NOT really “FREE”

CC Usage = Additional FEES
We DO NOT ENCOURAGE CREDIT CARD USAGE
Fact:

**”73% of all restaurant goers (including bars and lounges) know how they are going to pay before they walk in the doors of your establishment” (Source: *Visa/MC merchant services)

This leaves a whopping 27% undecided. Restaurants want to do all they can to influence these 27% to pay by cash.

When visiting our site (www.checkpresentermedia.com ), please see the EZ tip EZ Split portion of the site. There you will see all information for restaurants to purchase these Check Presenters. We also have an option to get them for free as well, with an outside advertiser in the “mini billboard space”.
The company behind the project http://www.heromediagroup.com/
Thoughts or interests?

Email:Robyn@CheckPresenterMedia.com

]]> Comment on Using Twitter to Promote Your Restaurant by Try Twitter you chicken « Read all over http://myrestaurantmarketing.wordpress.com/2008/11/08/using-twitter-to-promote-your-restaurant/#comment-31 Try Twitter you chicken « Read all over Sun, 01 Feb 2009 13:54:52 +0000 http://myrestaurantmarketing.wordpress.com/2008/11/08/using-twitter-to-promote-your-restaurant/#comment-31 [...] opportunity along with the ability to get word out quickly. Here’s a twitter post on the Restaurant marketing strategies; blogger Stephen Jagger from Reachd Blog talks about Twitter and Restaurants in the video [...] [...] opportunity along with the ability to get word out quickly. Here’s a twitter post on the Restaurant marketing strategies; blogger Stephen Jagger from Reachd Blog talks about Twitter and Restaurants in the video [...]

]]> Comment on How Customers Are Looking for Restaurants by Anonymous http://myrestaurantmarketing.wordpress.com/2009/01/12/how-customers-are-looking-for-restaurants-2/#comment-51 Anonymous Tue, 13 Jan 2009 14:17:00 +0000 http://myrestaurantmarketing.wordpress.com/2009/01/12/how-customers-are-looking-for-restaurants-2#comment-51 Backing up your advice, there is a fantastic statistic from a report by American Express Hospitality Monitor 2007 (2008/9 not published yet). It stated that 62% of customers go online to look for a restaurant before they go out to eat. I suspect that this is much higher now. <br/><br/>In addition to the importance of good, up-to-date menus etc and reviews on your restaurant's website, it is of course incredibly important that customers are reminded at every possible opportunity to make a booking.<br/><br/>There are many companies that offer online booking technology free of charge, enabling customers to make online bookings 24/7. One such company is www.livebookings.co.uk / .net<br/><br/>Check it out! Backing up your advice, there is a fantastic statistic from a report by American Express Hospitality Monitor 2007 (2008/9 not published yet). It stated that 62% of customers go online to look for a restaurant before they go out to eat. I suspect that this is much higher now.

In addition to the importance of good, up-to-date menus etc and reviews on your restaurant’s website, it is of course incredibly important that customers are reminded at every possible opportunity to make a booking.

There are many companies that offer online booking technology free of charge, enabling customers to make online bookings 24/7. One such company is http://www.livebookings.co.uk / .net

Check it out!

]]> Comment on How Customers Are Looking for Restaurants by Anonymous http://myrestaurantmarketing.wordpress.com/2009/01/12/how-customers-are-looking-for-restaurants/#comment-36 Anonymous Tue, 13 Jan 2009 14:17:00 +0000 http://myrestaurantmarketing.wordpress.com/2009/01/12/how-customers-are-looking-for-restaurants/#comment-36 Backing up your advice, there is a fantastic statistic from a report by American Express Hospitality Monitor 2007 (2008/9 not published yet). It stated that 62% of customers go online to look for a restaurant before they go out to eat. I suspect that this is much higher now. <br/><br/>In addition to the importance of good, up-to-date menus etc and reviews on your restaurant's website, it is of course incredibly important that customers are reminded at every possible opportunity to make a booking.<br/><br/>There are many companies that offer online booking technology free of charge, enabling customers to make online bookings 24/7. One such company is www.livebookings.co.uk / .net<br/><br/>Check it out! Backing up your advice, there is a fantastic statistic from a report by American Express Hospitality Monitor 2007 (2008/9 not published yet). It stated that 62% of customers go online to look for a restaurant before they go out to eat. I suspect that this is much higher now.

In addition to the importance of good, up-to-date menus etc and reviews on your restaurant’s website, it is of course incredibly important that customers are reminded at every possible opportunity to make a booking.

There are many companies that offer online booking technology free of charge, enabling customers to make online bookings 24/7. One such company is http://www.livebookings.co.uk / .net

Check it out!

]]> Comment on Why Restaurant Marketing is So Important for Your Business by Restaurant-Business-Management.Com http://myrestaurantmarketing.wordpress.com/2008/12/29/why-restaurant-marketing-is-so-important-for-your-business-2/#comment-50 Restaurant-Business-Management.Com Wed, 07 Jan 2009 09:52:00 +0000 http://myrestaurantmarketing.wordpress.com/2008/12/29/why-restaurant-marketing-is-so-important-for-your-business-2#comment-50 Thanks for the info. Im a new visitor here.<br/><br/>Im managing <a HREF="http://restaurant-business-management.com" REL="nofollow">Restaurant-Business-Management.Com</a> Thanks for the info. Im a new visitor here.

Im managing Restaurant-Business-Management.Com

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