Just because they do it, it doesn’t make it right. Yellow pages sales people are very persistent.

If you read my post again, I suggest for you to test it.

It is very simple: Create a coupon, post it in the Yellow pages and ask people to rip it off or make a copy and bring it to your place. In this way, you can exactly see how many people does it attract.

If if works for you, great, keep on doing it. I just recommend to do marketing that you can measure.

And by the way, I talk based on my own experience. I spent lots of money in the Yellow Pages (yes, I also believed the hype) before testing it.

When I finally posted a discount coupon, I realized that nobody or perhaps at the most one or two customers a month were coming with the coupon.

This proved me that it doesn’t work. If it works for you, great, but I guarantee you that it doesn’t work for most of the restaurants that advertise.

There are many other ways to spend your money with far better results for your investment.

As to your $30 example, your math omitts that not too many parties are just one person.

As to your comparison to plumbers, people dine out a heck of a lot more often than they have plumbing problems.